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On the model of hybrid electronic publishing
E. Pavlovskja, M. Milanova
Bibliosfera. – 2013. – N 4. – P. 16-19
Abstract
The model of a hybrid publishing, developed and approved on the basis of the Bulgarian publishing house
«e-Book» is presented. The functional characteristics of the model and the tasks of marketing communications for hybrid electronic publishing-house are described.
Key words: electronic publishing, modeling, functional characteristics, semantic analysis, marketing communications.