You are here:
The possibility of using Internet marketing techniques in a scientific library
A. P. Kirjanova, N. S. Redkina
Bibliosfera. – 2013. – N 2. – P. 22-29
Absract
The essence, structure and advantages of using internet-marketing technologies are considered. The structure of marketing internet communication complex for the library marketing activity with the account of its non-profit specific character is proposed.
Key words: internet-marketing, information products, information services, library.