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Buktreyler competition «Take the book»: on the problem of new advertising technologies in Russia
A. G. Sidorova
Bibliosfera. – 2013. – N 1. – P. 83-86
Abstract
The article describes the features of a project on promoting reading – booktrailers competition «Take a book». Problems, target audience, communication strategy are described, practical steps and creative tactics of the pro-ject organizers are presented. Analysis is given to the effectiveness of the competition described.
Key words: reading, competition, booktrailer, libraries.