{"id":5025,"date":"2014-06-20T11:11:07","date_gmt":"2014-06-20T04:11:07","guid":{"rendered":"http:\/\/www.spsl.nsc.ru\/?page_id=5025"},"modified":"2015-07-27T19:14:01","modified_gmt":"2015-07-27T12:14:01","slug":"budushhee-bibliotek-kak-razobratsya-chto-nas-zhdet","status":"publish","type":"page","link":"https:\/\/www.spsl.nsc.ru\/en\/professionalam\/bibliosfera\/soderzhanie-zhurnalov-1\/bibliosfera-2-2014\/budushhee-bibliotek-kak-razobratsya-chto-nas-zhdet\/","title":{"rendered":"The future of libraries: how to understand what awaits us"},"content":{"rendered":"<p>O. L. Lavrik<br \/>\n<strong>Bibliosfera. &#8211; 2014. &#8211; N 2. &#8211; P. 99-104.<\/p>\n<p>Abstract:<\/strong><br \/>\n<em>On the basis of the provision of the social communication theory \u2013 the number of channels increases, but none of them disappears \u2013 the following questions are considered: How to develop a library strategically? What the vector of development to choose, taking into account the variety of forecasts, communication and technological possibilities, publishers offers and expectations of the readers-users? From the positions of the succession<br \/>\nof communication channels (i. e. libraries of different types), the ratio of their use, as well as redistribution<br \/>\nof functions between them, demand for traditional and electronic libraries, perspective functions, directions and forms of work (or, if to use the terminology of marketing approach \u2013 the perspectives of their products and ser-vices) are projected.<br \/>\n<\/em><br \/>\n<strong>Key words<\/strong>: the theory of social communication, communication channels, traditional library, electronic library,<br \/>\nfunctions.<\/p>","protected":false},"excerpt":{"rendered":"<p>O. L. Lavrik Bibliosfera. &#8211; 2014. &#8211; N 2. &#8211; P. 99-104. Abstract: On the basis of the provision of the social communication theory \u2013 the number of channels increases, but none of them disappears \u2013 the following questions are considered: How to develop a library strategically? What the vector of development to choose, taking [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":4774,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>The future of libraries: how to understand what awaits us - \u0413\u041f\u041d\u0422\u0411 \u0421\u041e \u0420\u0410\u041d<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.spsl.nsc.ru\/professionalam\/bibliosfera\/soderzhanie-zhurnalov-1\/bibliosfera-2-2014\/budushhee-bibliotek-kak-razobratsya-chto-nas-zhdet\/\" \/>\r\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\r\n<script 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